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Banking.com to Host Twitter Town Hall on November 3rd

October 27, 2011 By Banking.com Staff Leave a Comment

In conjunction with Intuit Financial Services’ 4th Annual Financial Management Survey, which will be released next week, we’re hosting a Twitter Town Hall on Thursday, November 3rd. The Twitter Town Hall will discuss the survey results and how they tie into current banking trends, including mobile banking adoption, consumer attitudes, what consumers are looking for in online banking tools, customer loyalty and more.

The Twitter Town Hall is open for all our readers to join and participate in the conversation. To join us and/or learn more about the event, see below

Steps to Join:

  • Twitter Town Hall: Go to www.tweetchat.com. Log in using your Twitter ID.
  • Enter the hashtag to join the conversation: #IFSsurvey

Details:

  • Date: Thursday, November 3rd
  • Time: 10:00 am PST/1:00 pm EST
  • Hosted by: Banking.com Staff (@bankingdotcom) and Al Ko, Senior Vice President of Consumer Solutions for Intuit Financial Services (@financeworks)

If you are planning on attending the Twitter Town Hall and interested in receiving the key findings of the survey in advance, please email the Banking.com editors at info@banking2020.com. Additionally, if you are interested in submitting a question prior to the Twitter Town Hall, DM us on Twitter.

We hope to “Tweet” with you on November 3rd!

Filed Under Social Media, Surveys Tagged With #IFSsurvey, financial management, twitter, Twitter Town Hall

Social Media Statistics: By-the-Numbers, October 2011

October 19, 2011 By Banking.com Staff 2 Comments

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • $400,000,000 in ad revenue is projected for Twitter by 2013, up from $139.5 million in 2011 (Source: eMarketer)
  • 7,432,307 job changes have been tracked by LinkedIn since 2009 (Source: LinkedIn)
  • 68% of social media users go to social networking sites to read product reviews (Source: Nielsen)
  • 59% of B2B purchase decision makers use a smartphone to research potential purchases (Source: eMarketer)
  • 58% of social media users go to social networking sites to learn about or research products (Source: Nielsen)
  • 1,600 advertisers are now using the Twitter platform for advertising (Source: Twitter)
  • 53% of active adult social networkers follow a brand, while 32% follow a celebrity (Source: Nielsen)
  • 40% of social media users access social media content from their mobile phones (Source: Nielsen)
  • $1.23 billion will be spent by US advertisers on mobile advertising this year, up from $743 million in 2010 (Source: eMarketer)

Interested in hosting a giveaway on your Facebook page? Check out these tips from Social Fresh.

Filed Under Social Media Tagged With Facebook, LinkedIN, social media, statistics, twitter

Social Media Statistics: By-the-Numbers, August 2011 Part II

August 29, 2011 By Banking.com Staff 1 Comment

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • 1 trillion page views for Facebook in June 2011, making it the most visited site on the web (Source: Google Ad Planner)
  • 65% of adults use social networking sites, up from 61% in 2010 (Source: Pew Research)
  • 71% of companies surveyed said they block employees from visiting social networking sites at work (Source: Proskauer)
  • 54% of people surveyed indicated they feel some level of addiction to their social network of choice (Source: Webroot)
  • 44% of companies surveyed said they had policies in place to track employees’ social media use in and out of the office (Source: Proskauer)
  • 14.7% of the top one million websites in the world run WordPress, up from 8.5% in 2010 (Source: WordPress)
  • $3.08 billion will be spent by US marketers to advertise on social networks in 2011, a 55% increase over 2010 (Source: eMarketer)
  • 16,000,000 mobile users in the US watched TV or video on their mobile phones in June 2011 (Source: comScore)
  • 69% of women use social networking sites while 60% of men do the same (Source: Pew Research)

Last week’s earthquake on the East Coast created a Twitter frenzy. Here is an animated map of the Tweets from Tuesday, August 23.

Filed Under Social Media Tagged With Facebook, social media, twitter, WordPress

Social Media Statistics: By-the-Numbers, August 2011

August 12, 2011 By Banking.com Staff Leave a Comment

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 89% of US companies use social media for recruiting (Source: Jobvite)
  • 71% of online Americans use video sharing sites, a 5 percent increase over 2010 (Source: Pew Internet)
  • 69% of travel companies have seen traffic growth from Facebook; 46 percent have seen the same from Twitter (Source: Tripl)
  • 34% of US cell phone owners have shot video with their phone, while 26 percent have watched video on their phone (Source: Pew Internet)
  • 27% of time spent on Facebook is spent on either the Homepage or Newsfeed, with just 10 percent spent on apps (Source: comScore)
  • 20,000,000 visitors world wide for Google’s fledgling social product, Google + (Source: comScore)
  • 500,000 merchants have signed up for location-based social network Foursquare (Source: Foursquare)
  • 80% of advertisers renew their campaigns with Twitter (Source: eMarketer)

Working on building your Twitter following? Here are 10 tips from All Twitter.

Filed Under Social Media Tagged With Facebook, Foursquare, Google, social media, statistics, twitter

Social Media Statistics: By-the-Numbers, July 2011 Part II

July 22, 2011 By Banking.com Staff 3 Comments

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 178,000,000 million US Internet users watched online video content in June for an average of 16.8 hours per viewer (Source: comScore)
  • 58% of Twitter users who have tweeted about a bad experience have never received a response from the offending company (Source: Useful Social Media)
  • 46% of corporate communicators say they use Radian6 as their primary social media listening tool (Source: Access)
  • 50,000,000 websites are powered by WordPress (Source: WordPress)
  • 10,000,000 users for fledgling social network Google+ (Source: Google)
  • 1,000,000 registered Twitter apps, up from 150,000 last year (Source: Twitter)
  • 36,000 businesses have signed up to use Google+ in just two weeks (Source: The Next Web)
  • 550,000 Android devices are activated per day (Source: Google)

Use Google Analytics? The Social Media Examiner outlines how to track Tweets, Facebook Likes and more.

Filed Under Social Media Tagged With android, Google, statistics, twitter, WordPress

Have You Set Up Your Social Strategy Yet?

July 8, 2011 By Banking.com Staff 1 Comment

The Banking.com Staff regularly discusses with our readers the use of Web 2.0 tools such as social media to increase customer engagement and retention. Christophe Langlois of Visible Banking agrees that a concrete Twitter strategy is a great way to build on customer retention, relationship management and overall customer satisfaction with your financial institution.

Christophe speaks specifically about using Twitter and social media platforms in a recent video to ensure that banks and credit unions are properly servicing their customers and members through quick and reliable customer service.  In an age of virtual banking, any customer with a complaint makes a larger splash online due to the transparent and public nature of social media.

Social platforms are an important theater in which FI’s can turn an angry customer into a brand ambassador. Some prime examples of how FI’s are using social platforms to better serve their customers include: Bank of America, American Express, BNP Paribas Bank, Wells Fargo and Webank, amongst others. Since Twitter is transparent and public, FI’s can help sway public perception for the better by responding and reaching out to customers to solve their problems.

You can watch the full video at Visible Banking.

Have you designed a twitter or social media strategy for your financial institution? Is social media helping with customer engagement and retention? Tweet @bankingdotcom or let us know in the comments below.

Filed Under For Financial Institutions, Social Media Tagged With customers and members, financial institutions, social media, social media tools, twitter, Web 2.0

Social Media Statistics: By-the-Numbers, July 2011

July 5, 2011 By Banking.com Staff 5 Comments

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 38,000,000 people in the US age 13 – 80 said their purchasing decisions are influenced by social media, a 14% increase in the past six months (Source: Knowledge Networks)
  • 1,000,000 people view customer service related tweets every week, with 80% of them being critical or negative in nature (Source: TOA Technologies)
  • 132.5 million people in the US will use Facebook this year; by 2013 the number will increase to 152.1 million (Source: eMarketer)
  • 59% of Internet users use at least one social networking service, compared to 34 percent who did in 2008 (Source: Pew Internet)
  • 176,000,000 US Internet users watched online video content in May 2011, an average of 15.9 hours per viewer(Source: comScore)
  • 81 minutes was the average daily use of mobile apps in June 2011, compared to 74 minutes for the Web (Source: Flurry)
  • 750,000,000 monthly active users for social networking giant Facebook, up from 500 million active monthly users last year (Source: TechCrunch)
  • 12% of US adults had an e-book reader as of May 2011, up from 6% in November 2010 (Source: Pew Internet)

Believe there is a science to social media? Here is an interesting infographic on the science of social timing.

Filed Under Social Media Tagged With Facebook, social media, twitter

Social Media and Banking Regulation

June 28, 2011 By Banking.com Staff Leave a Comment

Financial institutions who implement social media programs are now facing the challenge of new rules and regulations of such interactions. Unlike other industries that can interact with consumers on a product level, financial intuitions have to tread lightly on social media platforms to ensure their messages are being pushed out in accordance with industry regulations.

American Banker reported that in January of 2011, the Financial Industry Regulatory Authority  issued, “specific guidance to broker-dealers and securities firms about tracking and archiving social media correspondence, as well as many other issues pertaining to social media interactions.”

When social media drives the communication between corporations and the public, financial institutions must comply with the regulations that apply to their industry. Mark Schwanhausser, a senior analyst for Javelin Strategy and Research said that, “Social media is rewriting the rules and [increasing the] speed with which banks have to respond.”

Some large banks, such as Citigroup Inc., have chosen to work with various companies, including CoTweet, Socialware Inc. and Hearsay Social to support their social media strategy, while other banks are reluctant to share information on which technologies they use to run their social programs.

Jesse Engle, vice president of social media for ExactTarget weighed in with his thoughts on implications of social media stating, “[Banks] no longer have a choice [of whether] they will participate in social media…the volume of people who want to engage with companies via social media is increasing, and their level of expectation is also increasing.”

Is your financial institution using social media to engage customers? How do you ensure social media programs are in compliance with changing regulations? Let us know in the comments section below, or Tweet @bankingdotcom.

Filed Under For Financial Institutions, Social Media Tagged With financial institutions, social media, twitter

Social Media Statistics: By-the-Numbers, June 2011

June 10, 2011 By Banking.com Staff Leave a Comment

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 300,000,000 Twitter users as of May 2011, up from 200 million in February (Source: Twopcharts)
  • 79,000,000 users for professional social network LinkedIn as of March 2011 (Source: comScore)
  • 1,000,000 Facebook Fans bring in an average of 826 Likes and 309 comments per post (Source: Simplify360)
  • 40% of companies measure social media performance on a quarterly or annual basis, while 13% don’t measure social media ROI at all (Source: Hypatia Research)
  • 13% of online adults use Twitter, an increase from 8% in November 2010 (Source: Pew Research)
  • 3 billion views per day on YouTube, a 50% increase over last year (Source: YouTube)
  • $120,000 to purchase a Promoted Trend on Twitter for a single day, up from $25,000 in April 2010 (Source: Twitter)
  • 56% of all shared content on the Web is shared via Facebook, an 11% increase from August 2010 (Source: ShareThis)
  • $31.3 billion is expected to be spent on online advertising in the US in 2011, a 20% increase over 2010 (Source: eMarketer)
  • 5.2 hours per month on average spent by US visitors to social networking sites (Source: comScore)
  • 4.9 is the average number of clicks on a link shared via Twitter, ranking it ahead of Facebook (4.3 clicks) and email (1.7 clicks) (Source: ShareThis)

Want the 101 on Twitter? Check out this infographic on the who, why and how of Twitter.

Filed Under Social Media Tagged With Facebook, LinkedIN, social media, statistics, twitter, YouTube

Social Media Statistics: By-the-Numbers, May 2011

May 9, 2011 By Banking.com Staff 2 Comments

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 800,000,000 recommendations (aka ‘stumbles’) are made each month on news discovery service StumbleUpon (Source: StumbleUpon)
  • 155,000,000 tweets are issued every day, a three-fold increase from one year ago (Source: Twitter)
  • 92% of B2B marketers are involved in social media marketing, with LinkedIn being cited by 26 percent of survey respondents as the most important channel (Source: B2B Magazine)
  • 132,500,000 people in the US will log in to Facebook regularly this year; by 2013 that number will increase to 152.1 million (Source: eMarketer)
  • 67% of Twitter users said they would be more likely to make a purchase from a follower, while only 51 percent of Facebook users said something similar about their friends (Source: AllTwitter)
  • 88% of marketers found that social media helps get them increased exposure; 72 percent saw increased traffic and subscriptions as a result of social media (Source: Social Media Examiner)
  • 80% of marketers said they were planning iPad-based advertising and/or an iPad-based app this year (Source: Effie Worldwide)
  • 70% of marketers plan to increase spending on social media by at least 10 percent this year (Source: Effie Worldwide)
  • 6 years of video is uploaded to YouTube every day (Source: YouTube)
Filed Under Social Media Tagged With Facebook, LinkedIN, social media, statistics, twitter, YouTube
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