Lean Startup Lesson: Test Before you Build

Consider the cost of building a product only to find out that nobody wants it. Testing the hypothesis for a new product can save time and money. How to go about testing before a product is ever created is the topic of discussion for Eric Ries, author of The Lean Startup, and Intuit founder Scott Cook in this Lean Startup Lesson.

This is the eighth installment of a new series where Intuit leaders, including CEO Brad Smith, Founder Scott Cook and Vice President of Design Innovation Kaaren Hanson will sit down with author Eric Ries to expand on some of the themes in his best-selling book The Lean Startup.

For more information on Ries, go to http://theleanstartup.com/.

*Originally posted on the Intuit Network. You can watch more of the series here.

Lean Startup Lesson: Three Ways to Engineer Growth

There’s more than one way to grow a business. The tricky part for most startups is identifying one growth lever that works and specializing in that. In this interview Eric Ries, author of The Lean Startup, speaks to Intuit Vice President of Design Innovation Kaaren Hanson about three key ways that businesses can engineer growth.

This is the seventh installment of a new series where Intuit leaders, including CEO Brad Smith, Founder Scott Cook and Vice President of Design Innovation Kaaren Hanson will sit down with author Eric Ries to expand on some of the themes in his best-selling book The Lean Startup.

For more information on Ries, go to http://theleanstartup.com/.

*Originally posted on the Intuit Network. You can watch more of the series here.

Lean Startup Lessons: Breaking Down Your Grand Vision into Entrepreneurial Success

Leap of faith? Or stumbling in the dark? Eric Ries, author of The Lean Startup, speaks with Intuit founder Scott Cook about breaking down an entrepreneurial vision in a way that leads to finding real success. Exploring the role that leap of faith assumptions play in this process, Ries and Cook make the concept come to life. Ries explains how to identify which assumptions are the leap of faith assumptions and why that matters.

This is the fourth installment of a new series where Intuit leaders, including CEO Brad Smith, Founder Scott Cook and Vice President of Design Innovation Kaaren Hanson will sit down with author Eric Ries to expand on some of the themes in his best-selling book The Lean Startup.

For more information on Ries, go to http://theleanstartup.com/.

*Originally posted on the Intuit Network. You can watch more of the series here.

If you Build it, Will They Buy?

Building a product on time and on budget doesn’t much matter if nobody wants it. Just ask entrepreneur Eric Ries, whose new book, “The Lean Startup,” explores the value of validated learning to determine if a new product idea is worth pursuing.

In the following video clip, Ries discusses how validated learning helps eliminate the sources of waste that plague entrepreneurship.

Keep watching the Intuit Network for a series of upcoming interviews with Ries as he sits down with Intuit leaders to explore and expand on some of the themes in “The Lean Startup.” Guests include CEO Brad Smith, Founder Scott Cook and Vice President of Design Innovation Kaaren Hanson. For more information on Ries, go to http://theleanstartup.com/.

*originally posted on the Intuit Network