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Social Media Statistics: By-the-Numbers, December 2011

December 5, 2011 By Banking.com Staff Leave a Comment

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • 1,000,000+ RSVPs in the past year to events via professional social network Linkedin (Source: LinkedIn)
  • 81% of small businesses now use social media, up from 73 percent earlier this year (Source: Constant Contact)
  • 66% of US adults use social media platforms such as Facebook, Twitter and LinkedIn  (Source: Pew Internet)
  • 2,400 advertising partners for Twitter, up from 600 in June 2011 (Source: Twitter)
  • 53% of young adults ages 18-29 go online for no particular reason on any given day  (Source: Pew Internet)
  • 42.6 billion videos were viewed by the US Internet audience in October 2011, an all-time high (Source: comScore)
  • 3.5 billion videos are watched on YouTube every day (Source: YouTube)
  • 60% user growth so far in 2011 for professional social network LinkedIn (Source: LinkedIn)
  • 50% of US adult cell phone owners have apps on their phones, up from 43 percent in May 2010  (Source: Pew Internet)
Filed Under Social Media Tagged With LinkedIN, social media, statistics, twitter, YouTube

Social Media Statistics: By-the-Numbers, October 2011

October 19, 2011 By Banking.com Staff 1 Comment

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • $400,000,000 in ad revenue is projected for Twitter by 2013, up from $139.5 million in 2011 (Source: eMarketer)
  • 7,432,307 job changes have been tracked by LinkedIn since 2009 (Source: LinkedIn)
  • 68% of social media users go to social networking sites to read product reviews (Source: Nielsen)
  • 59% of B2B purchase decision makers use a smartphone to research potential purchases (Source: eMarketer)
  • 58% of social media users go to social networking sites to learn about or research products (Source: Nielsen)
  • 1,600 advertisers are now using the Twitter platform for advertising (Source: Twitter)
  • 53% of active adult social networkers follow a brand, while 32% follow a celebrity (Source: Nielsen)
  • 40% of social media users access social media content from their mobile phones (Source: Nielsen)
  • $1.23 billion will be spent by US advertisers on mobile advertising this year, up from $743 million in 2010 (Source: eMarketer)

Interested in hosting a giveaway on your Facebook page? Check out these tips from Social Fresh.

Filed Under Social Media Tagged With Facebook, LinkedIN, social media, statistics, twitter

Social Media Statistics: By-the-Numbers, June 2011

June 10, 2011 By Banking.com Staff Leave a Comment

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 300,000,000 Twitter users as of May 2011, up from 200 million in February (Source: Twopcharts)
  • 79,000,000 users for professional social network LinkedIn as of March 2011 (Source: comScore)
  • 1,000,000 Facebook Fans bring in an average of 826 Likes and 309 comments per post (Source: Simplify360)
  • 40% of companies measure social media performance on a quarterly or annual basis, while 13% don’t measure social media ROI at all (Source: Hypatia Research)
  • 13% of online adults use Twitter, an increase from 8% in November 2010 (Source: Pew Research)
  • 3 billion views per day on YouTube, a 50% increase over last year (Source: YouTube)
  • $120,000 to purchase a Promoted Trend on Twitter for a single day, up from $25,000 in April 2010 (Source: Twitter)
  • 56% of all shared content on the Web is shared via Facebook, an 11% increase from August 2010 (Source: ShareThis)
  • $31.3 billion is expected to be spent on online advertising in the US in 2011, a 20% increase over 2010 (Source: eMarketer)
  • 5.2 hours per month on average spent by US visitors to social networking sites (Source: comScore)
  • 4.9 is the average number of clicks on a link shared via Twitter, ranking it ahead of Facebook (4.3 clicks) and email (1.7 clicks) (Source: ShareThis)

Want the 101 on Twitter? Check out this infographic on the who, why and how of Twitter.

Filed Under Social Media Tagged With Facebook, LinkedIN, social media, statistics, twitter, YouTube

Social Media Statistics: By-the-Numbers, May 2011

May 9, 2011 By Banking.com Staff 2 Comments

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 800,000,000 recommendations (aka ‘stumbles’) are made each month on news discovery service StumbleUpon (Source: StumbleUpon)
  • 155,000,000 tweets are issued every day, a three-fold increase from one year ago (Source: Twitter)
  • 92% of B2B marketers are involved in social media marketing, with LinkedIn being cited by 26 percent of survey respondents as the most important channel (Source: B2B Magazine)
  • 132,500,000 people in the US will log in to Facebook regularly this year; by 2013 that number will increase to 152.1 million (Source: eMarketer)
  • 67% of Twitter users said they would be more likely to make a purchase from a follower, while only 51 percent of Facebook users said something similar about their friends (Source: AllTwitter)
  • 88% of marketers found that social media helps get them increased exposure; 72 percent saw increased traffic and subscriptions as a result of social media (Source: Social Media Examiner)
  • 80% of marketers said they were planning iPad-based advertising and/or an iPad-based app this year (Source: Effie Worldwide)
  • 70% of marketers plan to increase spending on social media by at least 10 percent this year (Source: Effie Worldwide)
  • 6 years of video is uploaded to YouTube every day (Source: YouTube)
Filed Under Social Media Tagged With Facebook, LinkedIN, social media, statistics, twitter, YouTube

Social Media Statistics: By-the-Numbers, April 2011

April 6, 2011 By Banking.com Staff Leave a Comment

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 100,000,000 members and counting on professional social network LinkedIn (Source: LinkedIn)
  • 20,600,000 US adults will access a Twitter account at least monthly in 2011, an increase of 26.3% over 2010 (Source: eMarketer)
  • 400 full time employees now work at Twitter (Source: Twitter)
  • 5 years ago the first tweet was sent on Twitter (Source: Twitter)
  • 250,000,000 active users access Facebook via mobile device (Source: Facebook)
  • 20,000 ‘elite’ Twitter users generate a whopping 50% of all tweets consumed (Source: Yahoo)
  • 42% on average is the portion of a Facebook friends list that a person does not actually know (Source: BitDefender)
  • $14.7 billion in revenue for US print advertising in 2010, down from $15.5 billion in 2009 (Source: eMarketer)

Do you run a Facebook Page? Don’t miss these marketing tips from Michael Stelzner at Social Media Examiner.

Filed Under Social Media Tagged With Facebook, LinkedIN, social media, statistics, twitter

IDC Poll: Which Banking Services Customers Will Pay For

February 24, 2011 By Banking.com Staff Leave a Comment

IDC recently released a poll which investigates how consumers prioritize their banking services.  Through LinkedIn, the global intelligence firm polled 45 individuals on what single service that financial institutions offer deserved their hard-earned money.

The poll found that 39 percent found check writing to be the most important feature with the highest willingness to pay. The use of debit cards came in at a close second with 36 percent mindshare.

As the economy is stabilizing and the current consumer climate constantly wants free services, financial institutions will have to decide where they fall with respect to fees. However, the increasing ease and benefits of online banking may encourage more people to want to pay for banking services.

Which fees do you think make the most sense for consumers and FIs? Let us know in the comments below.

Filed Under Surveys Tagged With bank fees, banking services, LinkedIN, statistics, survey

Using Social Media to Empower Resellers

January 28, 2011 By Banking.com Staff Leave a Comment

Jeese Stanchak at SmartBlog on Social Media recently interviewed Cisco’s Small Business Marketing Manager, Jeanne Quinn, about the role social media plays Cisco’s business model.  Stanchak posed questions about which Cisco’s engagement on social media platforms, as well as asked Quinn to share lessons learned from Cisco’s social media strategy.

Analysis: Cisco Systems is widely recognized as a leader in social media adoption at the corporate level. When it comes to the company’s focus on small business, Cisco executes on-going listening campaigns in an effort to better understand the pain points for resellers and potential customers. In terms of how it views various channels, Cisco utilizes Facebook to share the content it generates, Twitter to amplify key messages and spotlight content, LinkedIn to foster small group and community discussion and YouTube for video distribution.

In terms of the customer service issue (which can’t be ignored on social channels), Cisco’s approach is simple and one that other organizations should aim to replicate. Specifically, the company aims to respond promptly, empathize with the customer’s issue or concern, and do its best to solve the problem or get them to someone who can help as rapidly as possible.

Filed Under Social Media Tagged With Facebook, LinkedIN, resellers, small business, social media, twitter, YouTube

Social Media Statistics: By-the-Numbers, December 2010 (Part II)

December 17, 2010 By Banking.com Staff Leave a Comment

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 80% of blog readers consume content in the morning, compared to just under 40% who do so at night (Source: HubSpot)
  • 79% of all U.S. moms with children under age 18 are active on social media (Source: Social Times)
  • 44.81% of people say they unfollow others who over-communicate or over share on social media (Source: SmartBlog)
  • 38% of Internet users use Google to login to Websites and social networks, making it the most popular social media login tool on the Web (Source: Janrain)
  • 4pm ET is the best time of day to publish blog posts if you’re looking to maximize Re-Tweets (Source: ProBlogger)
  • 4 times as many people 74 years old and older use social media in 2010 compared to 2008 (Source: Pew Internet)

Also, be sure to check the the following 2010 year in review sites from Facebook, Twitter, YouTube, LinkedIn and Google.

Filed Under Social Media Tagged With Facebook, Google, LinkedIN, social media, statistics, twitter, YouTube

Social Media Statistics: By-the-Numbers, December 2010

December 3, 2010 By Banking.com Staff Leave a Comment

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 120 billion chat messages are sent on Facebook per month (Source: Facebook)
  • 15 billion person-to-person messages are sent on Facebook per month (Source: Facebook)
  • 94% of people will use social networking for mobile communication in 2015 (Source: Read Write Mobile)
  • 50% of SMBs block Facebook at work (Source: Webroot)
  • 35 hours of video are uploaded per minute on YouTube, a 10 hour increase over March 2010 (Source: YouTube)
  • $41 billion in value for Facebook, the third highest among Web companies (Source: All Facebook)
  • $4 billion valuation for Twitter as several venture capital firms reportedly enter into a ‘bidding war’ (Source: TechCrunch)
  • $192 million is expected to be spent on social gaming advertising in the U.S. in 2011 (Source: eMarketer)
  • 175 million U.S. Internet users watched online video content in October 2010, an average of 15.1 hours per viewer (Source: comScore)
  • 143.3 million unique monthly visitors for Google sites’ online video content, driven primarily by YouTube (Source: comScore)
  • 85 million LinkedIn members, with an additional member joining each second (Source: TechCrunch)
Filed Under Social Media Tagged With Facebook, LinkedIN, social media, statistics, twitter

Getting Started with LinkedIn Groups

November 9, 2010 By Banking.com Staff 1 Comment

Social media platforms are designed to attract a wide variety of users; choosing which platform is right for you and your business is a learning process. Facebook is predominately used to connect with friends, family and old classmates — your personal connections. Twitter, which only allows users to post 140 character updates, is a broader network where users can share information with friends and colleagues. Many even follow their favorite celebrities and businesses. For people looking to connect on a professional level, LinkedIn provides an ideal platform.

A business-oriented social network, LinkedIn provides a space to connect with current and former colleagues. With the addition of LinkedIn Groups, users can join discussions with professionals in their networks. For example, the Bank Administration Institute (BAI) created a LinkedIn Group to connect professionals who attended their BAI Retail Delivery conference last month. Users who joined the group could get updates on events taking place at the conference.

For a visual explanation of LinkedIn, watch the tutorial below:

How is your financial institution utilizing LinkedIn? Let us know in the comments section.

Filed Under Social Media, Videos Tagged With customers and members, LinkedIN, social media, Videos