Social Media Statistics: By-the-Numbers, March 2013

Below are some interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • 100,000,000: The number of active monthly users for photo-sharing service Instagram as of February 2013. (Source: Instagram)
  • 8,900,000: The number of Tweets sent on Sunday, February 24th about the 85th Academy Awards. (Source: Twitter)
  • 64: The percentage of US advertisers that plan to increase their social media ad spend in 2013. (Source: Digiday)
  • 200,000,000: Dollars in new funding for social scrapbooking site Pinterest. (Source: AllThingsD)
  • 180,000,000: The number of U.S. Internet users that watched online content videos in January 2013. (Source: comScore)
  • 36.2: Billion online content videos watched by U.S. Internet users in January 2013. (Source: comScore)
  • 191,400,000: The number of unique US visitors for Google in December 2012, making it the most visited site in the US during the month. (Source: comScore)
  • 200,000: Dollars per day to purchase a Promoted Trend on Twitter according to recent reports. (Source: AllThingsD)

Worried about having your Twitter account hacked? Here are five reminders for brands from Social Media Today.

Social Media World

Image courtesy of bplanet / FreeDigitalPhotos.net

TechCrunch Disrupt: Intuit and Instagram Discuss the “Lean StartUp”

TechCrunch’s bi-annual TechCrunch Disrupt conference took place in San Francisco this week, attracting start-ups, entrepreneurs and tech lovers to hear about the latest and greatest from companies both large and small. Yesterday, Intuit Founder Scott Cook, and Instagram Co-founder Kevin Systrom took the stage with Eric Ries, former CTO at IMVU, to discuss Ries’ book, “The Lean StartUp.”

The discussion started with Ries diving into the definition of the word ‘lean,’ as he believes it is often misconstrued as meaning cheap or frugal. Ries said, “for starters, ‘lean’ does not mean being cheap or frugal, it’s about being efficient and taking a smarter approach to the development of your product.”

Both Scott Cook and Kevin Systrom weighed in with input from their own innovations, and the importance of running a lean company. You can hear their observations in the video below.

As financial institutions begin to broaden their product line-ups to meet increasingly diverse customer needs, tapping into the “lean startup” mentality could be a beneficial approach. Can financial institutions adapt, adopt and go, or do business realities stand in the way? Let us know your thoughts in the comments section below, or Tweet @bankingdotocm.