Social Media Statistics: By-the-Numbers, May 2013

Below are some interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • 500,000,000: The number of photos uploaded and shared per day in 2013. (Source: KPCB)
  • 442,000,000: The number of views per month generated by the top 500 brands on YouTube. (Source: Outrigger Media)
  • 50,000,000: The number of unique visitors per month to the Foursquare website. (Source: Foursquare)
  • 6,000,000,000: Hours of YouTube video watched per month. (Source: YouTube)
  • 5: The number of Vine videos shared every second on Twitter. (Source: Unruly)
  • 24: The percentage of online teens that use Twitter, up from 16 percent in 2011. (Source: Pew Internet)
  • 150: The number of times the typical smart phone user checks their phone per day. (Source: KPCB)
  • 645,000,000: Views of local business Facebook Pages during an average week. (Source: Facebook)

Does your financial institution use Pinterest? Here are three creative ways brands are utilizing the site from Social Media Examiner.

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Image courtesy of nattavut /

Social Media Statistics: By-the-Numbers, August 2011

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 89% of US companies use social media for recruiting (Source: Jobvite)
  • 71% of online Americans use video sharing sites, a 5 percent increase over 2010 (Source: Pew Internet)
  • 69% of travel companies have seen traffic growth from Facebook; 46 percent have seen the same from Twitter (Source: Tripl)
  • 34% of US cell phone owners have shot video with their phone, while 26 percent have watched video on their phone (Source: Pew Internet)
  • 27% of time spent on Facebook is spent on either the Homepage or Newsfeed, with just 10 percent spent on apps (Source: comScore)
  • 20,000,000 visitors world wide for Google’s fledgling social product, Google + (Source: comScore)
  • 500,000 merchants have signed up for location-based social network Foursquare (Source: Foursquare)
  • 80% of advertisers renew their campaigns with Twitter (Source: eMarketer)

Working on building your Twitter following? Here are 10 tips from All Twitter.

Social Media Statistics: By-the-Numbers, March 2011

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 140,000,000 was the average number of tweets sent per day, in the last month (Source: Twitter)
  • 80% of children in the US between the ages of 0 and 5 use the Internet on at least a weekly basis (Source: The Joan Ganz Cooney Center)
  • 48% of people polled said they believe media companies and publishers should not charge for online content (Source: SmartPulse)
  • 7,500,000 users for location-based social network Foursquare, an increase of 4.5 million from the time Facebook Places launched (Source: Foursquare)
  • 50% of 12-17 year-olds said they could trust a company’s website, while only 26% said the same about a company’s social media presence (Source: Forrester)
  • 25.3% of U.S. mobile subscribers over age 13 used a mobile device to access social networking sites or blogs in January 2011, a 1.1 percent increase from October 2010 (Source: comScore)
  • 19% of U.S. small businesses used Twitter in the fourth quarter of 2010, up 9% from the same period in 2009 (Source: eMarketer)
  • 6% of U.S. consumers aged 12-17 are interested in interacting with brands on Facebook (Source: Forrester)
  • $65 billion is the latest reported valuation for social networking giant Facebook (Source: CNBC)

Checking In? Ka-ching!

Credit card company American Express has teamed with location-based service Foursquare to allow users to win prizes and meet people by using their mobile devices to “check in” at their favorite places.

With Gen Y users showing noticeable interest in mobile applications, the partnership allows American Express to win over these younger consumers, and proves larger companies are starting to seriously consider entering the mobile space.

With Facebook and Twitter strongly cemented as the top two social services, Foursquare is looking to quickly close the gap.

Are your customers “checking in?” Have you considered offering incentives for those using Foursquare at branches? Let us know in the comments below.