Social Media Statistics: By-the-Numbers, March 2013

Below are some interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • 100,000,000: The number of active monthly users for photo-sharing service Instagram as of February 2013. (Source: Instagram)
  • 8,900,000: The number of Tweets sent on Sunday, February 24th about the 85th Academy Awards. (Source: Twitter)
  • 64: The percentage of US advertisers that plan to increase their social media ad spend in 2013. (Source: Digiday)
  • 200,000,000: Dollars in new funding for social scrapbooking site Pinterest. (Source: AllThingsD)
  • 180,000,000: The number of U.S. Internet users that watched online content videos in January 2013. (Source: comScore)
  • 36.2: Billion online content videos watched by U.S. Internet users in January 2013. (Source: comScore)
  • 191,400,000: The number of unique US visitors for Google in December 2012, making it the most visited site in the US during the month. (Source: comScore)
  • 200,000: Dollars per day to purchase a Promoted Trend on Twitter according to recent reports. (Source: AllThingsD)

Worried about having your Twitter account hacked? Here are five reminders for brands from Social Media Today.

Social Media World

Image courtesy of bplanet / FreeDigitalPhotos.net

What We’re Reading: Facebook, Google Glass and iPads

Below are interesting stories the Banking.com staff has been reading over the past week. What have you been reading? Let us know in the comments section below or Tweet @bankingdotcom.

 

  • Facebook Design Changes Could Benefit Banks, If They Adapt Quickly

American Banker

Facebook’s latest update to the way it presents shared information to users could help bank marketers. A battery of changes will include larger photos and four new feeds (to keep tabs on all friends, the photos friends are sharing, music the user has indicated he likes, and the latest news from pages and people the user follows). The new feeds could help bank customers keep up with what their financial services companies are sharing, assuming they “friend” their banks.

Read more

  • Google Glass Will Change Your Branches

American Banker

Google has teased us once more with an augmented reality future. The company has released images and video heralding what appears to be the imminent launch of their Glass augmented reality devices. Not surprisingly, commentators are predicting a seismic shift that will match the launch of the iPhone. That has created a wave of excitement, as banks and technology providers speculate how these innovations will turbo-charge mobile banking.

Read more

  • Who is Your Borrower in a Virtual World?

Bank Systems & Technology

The traditional, documentary method of verifying the identity of a customer is for an employee of a financial institution to look at a government-issued photo ID and manually check it against customer-provided information. The non-documentary procedures start with obtaining information from the applicant that can be compared to information in the public record from third party sources. The developing best practice is to cross check nonpublic personally identifiable information that is input by the applicant against the information on credit reports. Through API exchanges with the major credit reporting agencies the personal information input by the applicant can be verified against the information independently provided in the credit report.

Read more

  • iPads, Other Tablets to Drive Mobile Banking

Billing World

One in four tablet PC users will use their devices to pay bills by 2017, says a new report. Juniper Research found that a growing user acceptance of “push” mobile banking and a sharp rise in tablet adoption will drive users of transactional tablet banking services to almost 200 million in 2017. This will represent approximately one-fifth (19 percent) of total mobile banking customers in 2017, compared to just 9 percent this year. The report finds that, adoption of mobile bill presentment and payment (MBPP) transactional banking by tablet users will be higher than mobile handset users, especially in developed areas where there is a higher adoption of tablets. The report says as consumer tablet adoption continues to rise, there will be significant migration of purchasing and transaction activity from laptops and desktops to tablet devices.

Read more

  • Clay Christensen: Jeff Bezos, Scott Cook, and Steve Jobs Got Disruption Right

Business Insider

In an interview appearing at strategy+business, Clay Christensen argues that many executives are pushed to make decisions that are quick and profitable, and they frequently rely heavily on incomplete data. When asked which executives thought about disruption the right way, Christensen cited ex-Intel CEO and co-founder Andy Grove and his response to inexpensive laptops. As for more recent examples, Christensen said: “Of the managers I’ve known, I think Scott Cook, who is the founder of Intuit, is most prone to think this way…”

Read more

  • Going cashless

Celent Banking Blog

The Dutch looking to get rid of cash. They got rid of checks in 2001 as a payments instrument, and now they’re making moves to go that next step. Yes, it was a publicity stunt (there was also a big sell on contactless for example), but equally they were making payments fun, not something that you can often say! Few countries have managed to get cash to a point where it’s less than 50% of all transactions.

Read more

  • US Bank intros BillPay feature for iOS and Android, lets you set up bill payments with a pic 

Engadget

Judging by recently announced projects like Go Mobile, it’s quite clear that US Bank is working hard at keeping up with the mobile banking curve. With today’s introduction of its new Mobile Photo BillPay feature, the company’s giving customers using an iOS or Android device yet another nifty tool to take advantage of while on the go — one that’s set to make it easy to set up bill payments by simply taking a shot of any invoice and uploading it to an account from within the app.

Read more

  • Dear Mobile Industry: Time To Step It Up On Security

Forbes.com

In less than 10 years, smartphones and tablets have taken over. This year, the mobile industry will ship 1 billion smartphones globally, doubling the number of installed smartphones to about 2 billion. While we may agree that the mobile revolution has greatly benefitted all of us, our mobile devices are far from infallible when it comes to fraud and cybercrime. Many security firms predict 2013 will bring a rise in cyber attacks on mobile devices in general, and smartphones in particular.

Read more

  • Area credit unions continue to gain popularity as the economy recovers

Washington Post

Membership, deposits and loan originations at area credit unions — particularly the largest ones — rose last year as the broader economy continued its climb, according to data released last week by the National Credit Union Administration. The figures mirror a national trend in which membership rose 2.2 percent in 2012, as 2 million new members signed up.
Read more

 

FI Spotlight: Star Choice Credit Union

star-choice-credit-union-85699142

Molly McCurdy Star Choice Credit UnionIn our latest FI Spotlight, Banking.com spoke with Molly McCurdy, Marketing Coordinator for Star Choice Credit Union. Molly has been the Marketing Coordinator for Star Choice Credit Union since February 2012, and has been utilizing social media to reach a younger demographic in hopes of lowering the average age of the members at Star Choice Credit Union. We connected with Molly to talk about how Star Choice is engaging members, using social media to drive more intimate customer relationships and recent social campaigns like their Minnesota Wild Hockey promotion.

Q: In a few sentences, can you tell me about Star Choice Credit Union?

What began as the Minneapolis Star Employees Credit Union in 1931 has flourished into Star Choice Credit Union, a strong, healthy, stable financial institution. We are dedicated to making sure members love what we do, and carry out the tradition of people-helping-people by helping our members build strong financial futures and achieve their financial goals.

Q: Do you find social media beneficial to interacting with members?

We have been using social media extensively, especially in the past year, to connect with our current and prospective members. It gives our members another outlet to communicate directly with us, allowing them to post questions and comments about Star Choice as well as expressing their appreciation for our array of products and member services. Social media has allowed us to create a likeable “personality” for our credit union and allows our members to interact with us in a way that isn’t strictly business-related, which they seem to really enjoy.

Q:  Let’s talk social. Star Choice CU is on Facebook and Twitter. Do you view social channels as a good way to interact with customers? Do your members use one platform more heavily than another to engage with you? Do you see a difference in the demographics that use Facebook v. Twitter?  

Social media is an extremely great way to interact with our members. Our Facebook page is generally more member-based, while we interact with a lot of other credit unions and business using Twitter. Our Facebook demographic seems to be younger and more actively engaged than our Twitter page. I utilize Twitter mainly to interact and get insights on what other credit unions and financial institutions are doing, while Facebook is used more heavily and primarily for interacting with current and prospective members of Star Choice.

Q: Star Choice recently launched a sweepstakes encouraging Facebook fans to send their information to win tickets to see the Minnesota Wild take on the Colorado Avalanche.  How has your Minnesota Wild Hockey Ticket promotion helped encourage more engagement?

Since we started the Minnesota Wild Hockey promotion, we went from about 460 Facebook fans to around 530. Not only did we increase the number of “likes” on our Facebook page, but the promotion has sparked a lot of excitement and engagement on our page. People were liking and sharing our posts, encouraging their friends to enter into the ticket drawing, and, as a result, our reach increased dramatically from 687 people towards the beginning on February to around 1,700 this past week.

Q: Are you looking to drive engagement to your credit union within a certain demographic?

The national average age for credit unions is 47 years old, and we are currently at around 46 years old. Our goal is to continue to lower that age, and get the word out about credit unions to a younger demographic and social media is doing a great job helping us achieve that. Seventy five percent of our Facebook demographic is between the ages of 18-44, and that is ultimately the demographic we are trying to reach, so we are right on track.

Q: Let’s talk mobile. You offer mobile banking to your members. What platforms do you offer (iPhone, Android)? Have you seen a surge in mobile banking usage in the last year?

We offer mobile banking to any member who has an internet-enabled mobile device. Last year at this time we had about 1,800 members utilizing our mobile banking services, and right now we have almost 2,000 members taking advantage of our mobile banking. Our mobile banking usage is definitely continuing to increase.

 

Want to hear more from Star Choice Credit Union? Follow them on Facebook or Twitter.

Think your FI deserves special recognition? Submit your FI here.

 

Social Media Regulation – Part I: Adapting to New Policies

This is Part I of a two part post on American Banker’s “Banking Regulatory Update: New Social Media Rules” webinar. You can view Part II here.

Last week, the Banking.com team sat in on American Banker’s webinar, “Banking Regulatory Update: New Social Media Rules,” which detailed the current policies around social media use by financial institutions. Moderated by American Banker’s own Penny Crosman, the panel of presenters included:

With content ranging from how to establish a corporate social media policy, general best practices for social media, and analyzing the FFIEC guidance  and call for feedback on social media regulation, we wanted to take a deeper dive on the content and connect with some of the experts ourselves. We first spoke with webinar moderator, Penny Crosman, editor in chief of Bank Technology News and technology editor of American Banker.

 

Q: What social media policies have you seen banks and credit unions using that you think are effective?

Most of the social media policies I know of are dry, legalistic, and boilerplate. The policies drafted by large banks and Wall Street firms seem to be draconian – many don’t allow employees to even access social media sites (except for a few people who work in customer service and marketing). One reason for this is SEC rules that require banks to archive all emails – messages stored on social networks are difficult for a bank to monitor and store. The employees of these companies sometimes use their personal smartphones and tablets to access the sites. I know of Wall Street executives who have Twitter streams under aliases and protect their streams from being viewed by any but their close friends. Commonwealth Bank of Australia last year came out with a harsh policy that insisted that employees report “inappropriate or disparaging content and information stored or posted by others (including non-employees) in the social media environment” or risk being fired. These are examples of going overboard. Banks and credit unions need to find a way to comply with the necessary rules, yet encourage natural, positive engagement on social media. Citi, for one is finding success using software to identify and catch potential rule violations and route those to its legal group, while encouraging its customer services people to maintain friendly and helpful conversations with customers on Twitter and Facebook. I think more banks will turn to software to handle policy compliance, rather than expecting employees to keep all the rules in their heads.

Q: Do you think banks and credit unions are quickly learning how to adapt to these regulations?

Banks and their compliance departments are keeping a close eye on these regulations and are sure to have their own policies in place when the FFIEC publishes its final rules. They are already used to complying with the many existing consumer protection laws the FFIEC cites in its guidance. What some of them may end up doing is freezing all social media activity until they get their policies finalized and employee training conducted.

Q: What would you recommend as the first step for banks to develop social media policies and practices?

I think the logical first step would be to canvass all current social media activity – review all social media pages the bank maintains and ask employees what they’re doing on their own. The second step would be to hire or consult with a good lawyer who can parse out which aspects of the rules apply to the bank’s activities and help create a policy that would enable compliance.

Q: How do you think upcoming Facebook payments capabilities will affect banks’ interactions with social networks?

I think banks may eventually get involved with payments over social networks, but they may be the last to the party, largely because of the regulations they need to be careful of, such as the Electronic Funds Transfer Act. There are also security issues with social media payments, as social passwords are pretty easy to game. Authentication will be tricky and important. I expect banks will be very cautious about this.

 

Interested in hearing more? Check out Part II with our interview with Carl Pry, Senior Director, Treliant Risk Advisors who spoke to us about how he counsels financial institutions on their social media activities.

 

FI Spotlight: Travis Credit Union

Travis Credit Union_LOGO

For our most recent FI Spotlight, Banking.com had the opportunity to speak with Shannon Wilson, e-Marketing Channel Specialist at Travis Credit Union, a $2 billion credit union serving 12 counties in Northern California. Shannon shared some information with us about their 10 Grand For 1 Fan Facebook contest, which encourages Travis Credit Union Facebook Fans to interact with the financial institution. The goal of TCU’s 10 Grand For 1 Fan was inspired by Shannon to take TCU’s online presence to the top of the credit union industry. Of course, we wanted to hear more because, as Shannon said it best, “with 5,258 new Facebook fans in just more than two weeks – what’s not to ‘Like’?”

Shannon Wilson Travis CU

 

 

Q: You recently launched your Facebook contest 10 Grand For 1 Fan. Can you give us an overview the contest? What inspired this social media campaign?

Travis Credit Union is consistently ranked among the top 10% of credit unions in the social media space. I thought, “How can we attract a wave of new fans and engage the ones we already have?” Thus, we came up with the idea for followers to enter the 10 Grand For 1 Fan contest. I focused on three elements in this promotion: make it inviting, repeatedly engaging and, of course, measurable.

 

Q: What has your member response been to the 10 Grand For 1 Fan Giveaway? When will the winners be announced?

TCU members have really begun to interact with us more socially since the promotion was launched. We’ve received several positive comments, creative ideas and member testimonials. To create more enthusiasm during the contest, we’re giving away weekly prizes for the first eight weeks on Monday mornings. Additionally, if the TCU facebook page reaches 50,000 likes by March 31st, 2013, we will give one lucky fan $10,000.

Q: Has membership grown significantly during the campaign? Has it increased engagement on your Facebook page?

Travis Credit Union is seeing a positive growth in its membership due to the social engagement of the campaign. In addition, it has seen growth through all of its social media outlets, with the highest growth on Facebook: a 145% increase in followers and a 99.01% increase in engagement since the promotion began.

Q: Are you looking to drive engagement with your credit union within a certain demographic?

Travis Credit Union is looking to drive engagement with those between the ages of 18-55 years of age. We also want to build a reputation with those younger folks that will be our future members.

Q: Do you see the 10 Grand For 1 Fan Giveaway driving more in-branch users to digital solutions and vice versa?

The end goal of this promotion is ultimately engagement that will lead to the growth of our membership online and into the branches for more complex loan products.

Q: How are you planning to continue to expand your digital banking offerings for members?

Travis Credit Union is always looking ahead to expand our digital banking offerings to our members, including through mobile applications, online loan applications, and other financial services. The goal is to make our products and services as seamless and easy to use as possible for all our members.

Shannon Wilson has 10 years of experience in marketing and is currently driving the online marketing efforts at Travis Credit Union. Mrs. Wilson’s experiences includes: online and social media, search marketing, email and online CRM, online promotions and acquisition, user experience, online conversion, performance based campaigns and the list goes on.

 

Want to hear more from Travis Credit Union? Follow them on Facebook or Twitter.

Think your FI deserves special recognition? Submit your FI here.

 

Anti-Social Media Hacks

Burger King and Jeep have nothing to do with financial services. But both banking professionals and the customers they serve would be wise to keep a close eye on the fast-food retailer and the automaker as they seek to recover from high-profile hacks this week. It could just be a sign of things to come.

As has been widely reported, both companies this week had their Twitter accounts hacked and, in different ways, defaced. There’s already been wide speculation regarding the perpetrators, but at this point that’s almost less important than the fact that the hacks occurred at all. The primary motive seems to have been to cause mischief, but most such intrusions have a more malevolent intent.

The news of these high-profile Twitter hacks comes shortly after the granddaddy of social media, Facebook, revealed that it was the victim of a “a sophisticated attack. . .that occurred when a handful of employees visited a mobile developer website that was compromised.” Facebook didn’t identify the developer site in question, though it has been identified named elsewhere.

So what does all this have to do with banking?

The reality is that this where many aspects of the financial services industry are headed. And unlike fast food or even cars, this is a practice fundamentally built around private information that needs to be kept secure. The most recent data breaches make it clear that we’re far from that level of security.

Most institutions are already active in the social media sphere, but the current initiatives mainly revolve around marketing and messaging. It seems only a matter of time before at least a few brave organizations make the leap into trying to develop Facebook into a transaction platform and transmit private information via channels such as Twitter.

In some ways, it’s a throwback to the early days of the Internet. The Credit Union National Association reports that a third of all credit unions now offer mobile banking, and all of the rest will have joined the fray within the next two years. That’s nearly twice the adoption rate for online banking when it arrived, which means that we’re already entering the second generation of mobile banking capabilities.

When social media is thrown into the mix, as seems almost inevitable, the growth rate will likely be even more accelerated—there’s an entire generation primed to enter the workforce that has a problem remembering a time before these technologies were fully integrated into every aspect of daily life.

The question is not whether social media channels need to become more secure; the focus should be on how to make them more secure, and who should lead the effort. We already have best practices in place for consumers, but it’s fair to think few will heed the advice. It’s up to us.

There’s no single constituency that can do everything related to security. The banks, the social media providers, the government, commercial and technology vendors—everyone must be involved. We need expert working groups, industry standards and new technologies. And we need them now.

Platform Shift in the Making

What does the banking industry as a whole have to do with Amazon, Microsoft and Apple? Just about nothing—and down the road, it may turn into a major problem (if it isn’t already).

Consider the many stories emerging from the realm of technology that have to do with financial services. Just last week, Amazon unveiled Amazon Coins, billed as “a new currency for Kindle Fire.” To launch the program, the company will dole out coins to customers (each coin is worth a cent), giving them essentially free access to apps and other services available on Kindle. The company can afford the generosity; late last year, it raised $3 billion through its first bond offering in a long time. Giving customers some free money is a great way to raise goodwill and popularize a new program that represents a new channel for transactions. For their part, app developers get another source of monetization.

See which industry is missing from this process?

Actually, the new “currency” is just the latest salvo in the ongoing battle between Amazon, Google, Apple and Microsoft to seed new apps on their respective platforms: Android, iOS and whatever mobile iteration of Windows happens to be in vogue. It’s not really about new software; it’s about creating mobile and other technologies that become increasingly embedded in the daily lives of consumers and business professionals everywhere. More apps, more users, more transactions, more money—that’s how it works. And at the core of this financially intense ecosystem will be. . .the technology platform companies.

In other words, it won’t be the banks.

The way these conglomerates (and it’s appropriate in this context to see Amazon as a technology provider) are driving app development is itself noteworthy. Each company is using a different model for the platform war, raising comparisons to everything from currency manipulation in China to ‘quantitative easing.’

For the record, it looks as if Apple still has a major advantage, thanks in part to being first to market with a smartphone and tablet. But few leads in the technology industry last very long. Kindle still has significant mindshare through its e-reader fan base, Google has racked up major partnerships for Android, and counting out Microsoft is often a mistake. (The company, which has at least as much in assets as Amazon, has been subsidizing developers to the tune of up to $600,000 per app for the Windows Phone, and the just-released Microsoft Surface Pro will likely have even more support, along with the massive user base for Windows PCs.)

We may also see more platforms emerge and find an audience. Facebook, which has already stirred interest with Facebook Credits, could yet become a financial services platform of its own, enabling consumers to pay bills and transfer funds when they go online to post a comment about a movie.

It’s not quite fair to suggest that banks are already irrelevant, but they may be in danger of getting to that point. The financial services industry has long been seen as the enabler for all other forms of commerce, which automatically brought with it a significant level of power. Is that power corroding?

If the role of enabler moves from banking institutions to technology platforms and the companies that own them, and the center of gravity shifts from Wall Street to Silicon Valley—a status some already crave—will that be a good thing?

We’ve commented earlier in this space how the two industries are dramatically different in their operating philosophies. New technologies considered “disruptive” win praise, while new releases from financial services providers that play the same role create instability and roil the markets. There are always new technology companies climbing into the upper echelons of the industry, while the top tier in banking seldom changes except through consolidation.

It’s not as if banks can’t handle technology—they have huge IT departments to run daily operations and regularly release custom apps designed to draw new business and ease customer engagement. But it may be time to go further.

Could banks do what Amazon did and release their own hardware? Should they partner with Apple, Google or Microsoft to gain more control at the platform level? Is it feasible to compete with those companies on their own turf and develop a banking-centric platform?

We don’t have the answers to any of this yet, but we may need some soon.

 

Social Media Statistics: By-the-Numbers, January 2013

Below are some interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • 200,000,000 – The number of members for professional social network LinkedIn, an increase of 13 million since November 1, 2012. (Source: LinkedIn)
  • 181,000 – The number of Twitter users with “social media” as part of their bio as of January 2013, up from just 16,000 in 2009. (Source: AdAge)
  • 2 – The number of people that join LinkedIn every second, which equates to more than 172,000 new members per day. (Source: LinkedIn)
  • 92 – The percentage of people who share mobile video they have watched on their phone with others. (Source: IAB)
  • 200,000,000 – The number of monthly active Twitter users. (Source: Twitter)
  • 87 – The percentage of US magazine and newspaper publishers that have an iPad app. (Source: Alliance for Audited Media)
  • 33 – The percentage of US Internet users who said they ended a connection with a brand on social media due to the brand sharing too many updates. (Source: eMarketer)
  • 1 Million – The number of websites that have integrated with Facebook (Source: iStrategyLabs)

Did you catch the analysis of the most loved and most hated brands of 2012? Social Media Explorer has the breakdown.

Social Media BandwagonPhoto credit: Matt Hamm / Foter.com / CC BY-NC

Social Media Statistics: By-the-Numbers, September 2012

Below are some interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • 20: The percentage of US newspapers that now have online paywalls, twice the number that did one year ago. (Source: News & Tech)
  • 139: The number of Fortune 500 companies with a public-facing corporate blog in 2012, a five percent increase from 2011. (Source: UMass)
  • 24: The percentage of U.S.-based small businesses who claim to currently use social media in a “strategic and structured way.” (Source: eMarketer)
  • 63: The percentage of Pinterest users that are age 35 or older. (Source: Pingdom)
  • 129.7 million dollars in projected US mobile advertising revenue for Twitter in 2012. (Source eMarketer)
  • 235,000,000: The number of people who play games on Facebook each month. (Source: Facebook)
  • 65: The percentage of U.S. grocery retail executives who said they plan to use social media tools like Facebook and Twitter as part of their marketing arsenal within the next five years. (Source: eMarketer)

It’s no secret that smartphone growth is growing rapidly, but a Nielsen snapshot shows that teens and young adults lead growth in smartphone adoption. Read more here.

The Klout-Influenced Credit Score Would Give Credit Where It Isn’t Due

*This post originally appeared on MyBankTracker

If you’re an insufferable person who speaks on social media panels with any degree of regularity, you’re probably more aware of what your Klout score is than you are your credit score. After all, you can check your Klout score all day — you can only check your credit score once a year from each bureau. Who has the time? You live an active social media lifestyle, and retweets probably matter more to you than your mortgage rate. You are pretty terrible. Well we’ve got good news for you: at Movenbank, your social media influence might soon influence your credit score — a terrifying thought!

Movenbank, a soon-to-launch financial services company, launched something called the CREDscore in private alpha. It is comprised of a number of different factors: your actual credit score, your personality and, yes, your social media influence. Strange as it sounds, Movenbank might actually make business decisions based on your Klout — or something a lot like it.

First, Movenbank puts you through a financial personality quiz to better understand your relationship with money. You’re assigned a “type”: salesperson, professor, accountant, rockstar, entrepreneur, officer, artist (wouldn’t want to get that one!), breadwinner or trader. For now, this is just filler, but it might factor into your score in the future.

The CREDscore also takes into account actually important financial information like annual income, how much you save per month, how much you have saved up, and your FICO score. So there is hard data factored into the score.

But users can also connect their Facebook, Twitter, LinkedIn or Google Plus accounts to give Movenbank a better sense of your social media influence. The company explains why in a blog post that describes different credit profiles that a CREDscore could benefit. Here’s Ashley, someone who has fallen on hard times, but has a lot of LinkedIn contacts:

Then there’s Ashley. Ashley’s a bit older than Matt and Jessica, but he lost his job a few years ago. Then he lost his house. Ashley’s suffering. The bank foreclosed and now he can’t get any opportunity to get new things started.

But he has an idea. He wants to launch a new business that makes funky trainers that tweet and check-in on foursquare as you run.

Sounds stupid, but don’t be fooled. According to LinkedIn, Ashley has a heavy influence on some potential investors who are sniffing around the ‘Tweener,’ as he calls it. The only thing is he has a problem. The mainstream financial service providers don’t want to know him.

Here at Movenbank though, we love Ashley.

We love Ashley because we can see he’s on the cusp of a breakthrough. But we can’t just give Ashley all the things he wants, so we offer him a deposit account and a limited loan facility to get the business started. The loan facility increases over time, as his Klout increases.

One reason why underwriters typically rely on hard data when assessing credit risk, is because dangling lots of money in front of people who need it desperately can often make them less than honest. Low-documentation and no-documentation loans are called “liar loans” for very good reason: if you’re self-reporting income to qualify for a mortgage, it’s easy to fudge it upward a bit, especially when your mortgage broker encourages you to. Despite what Movenbank would like to think, it’s very easy to fake social media influence — it’s just a pathetic and humiliating experience most of us would readily avoid. Unless we really wanted a loan from Movenbank, perhaps.

This sort of thinking only makes sense if you’re constantly surrounded by tech entrepreneurs all day, as they network and jockey for money and influence. Most of us never need business loans for shoes that integrate with social media. Our financial needs are personal: saving for our first home, retirement, our kids’ education, a vacation, whatever.

But in its defense, CREDscore addresses these issues, too. A higher CREDscore might mean better terms for customers on their accounts: higher savings rates, lower borrowing costs, or lower fees. Strangely, the range is not yet public; those who have been given CREDscores have not been told whether it is good, bad, mediocre, anything. Just: here’s a number, it might mean something later.

Movenbank will launch to the public later this year. And people with parody Twitter accounts might get a better rate on their savings account than you do. It’s strange, because one might reasonably suspect that introverts might have better financial habits than people who tweet every thought or joke that pops into their head. Being impulsive online is different from being impulsive at Macy’s, sure, but being freed of the rigors of a social life would likely cut 40% of the spending out of my monthly budget.

Klout is likely as good a measure of creditworthiness as waistline. Sure, I can infer a lot of lifestyle differences between the man with the 44 inch waist and the man with the 30 inch waist, but just because one probably spends more of his income on cheeseburgers, it doesn’t really tell me how likely he is to pay back a loan — and it definitely doesn’t mean he’s worthy of lower fees or higher savings rates, or vice versa.

But the CREDscore is still in its testing phase. It’s quite possible that none of this will come to pass. So you can stop spamming LinkedIn VC groups — you might end up burning bridges.

About Willy Staley:  Willy is a 25-year-old writer, and as a native San Franciscan, he is unreasonably loyal to Bank of America, if only for their superhero-like origin story, involving the 1906 earthquake and Italian fruit vendors.