Infographic: The Social Customer

Sprout Social recently released an infographic looking at the social customer and how they interact with brands. The results show some interesting stats, including a nod to the banking/finance sector, which had the highest response rate by industry in Q3 of 2013. The full infographic is below. Do you think the banking/finance sector is as responsive as it needs to be? Any of the data below stand out to you? Let us know by tweeting @bankingdotcom.

The Social Customer Infographic” by Sprout Social

The Social Customer Infographic