What We’re Reading: Online Payments, Tablet & Mobile Banking and Cyber Monday

Below are interesting stories the Banking.com staff has been reading over the past week. What have you been reading? Let us know in the comments section below or Tweet @bankingdotcom.

  • Online Payments Shifting from Debit to Credit Cards, Report Finds

American Banker

Assuming new Federal Reserve Board rules regulating debit card interchange stand, total U.S. consumer payments volume from online use of credit cards will climb 63% during the five-year period from 2011 to 2016, while debit card online-payment volume will rise by just 2%, according to Javelin Strategy & Research’s latest Online Retail Payments Forecast report. “After several years of declining use, credit cards are poised for resurgence,” Beth Robertson, Javelin director of payments research, said in a Nov. 28 press release. “Despite the nation’s very rocky economic recovery, consumers appear to have halted their belt-tightening, and bank incentives to use credit cards rather than debit are gaining appeal.” Javelin predicts a 16% increase from last year in the U.S. online market as retail e-commerce sales rise to $309 billion in 2011 and to $444 billion by 2016.

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  • Yodlee Taps Open Solutions for FinApp Partner

Credit Union Times

Yodlee Inc. said Open Solutions Inc. of Glastonbury, Conn., will be the California company’s first channel partner to offer its customizable personal financial management platform and app store for institutions. The Yodlee Platform with FinApp Center includes a consumer-driven marketplace for personalized financial applications. Yodlee said it certifies each FinApp so financial institutions can choose and present secure, personalized functionality through their own websites, the company said. The FinApp center will be integrated into Open Solutions’ DNAweb online banking system, the companies said.

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  • Alt Marketing: Bank of America Helps Feeding America on Cyber Monday

NetBanker

Yesterday, NetBanker looked at several financial institutions using Black Friday/Cyber Monday to promote banking products. But it’s also a great time to focus on community outreach and charitable pursuits, a tack taken by Bank of America.  The bank is supporting Feeding America, which leverages a small amount of cash, into a large number of meals by tapping bulk food donors. It says that every dollar donated translates into 8 meals. Bank of America’s is providing $1 million outright plus an additional $500,000 pledged in matching funds.

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  • Banking by smartphone catches on, will increase

Pantagraph.com

With telephones now serving as de facto personal computers for many, financial institutions are rapidly jumping on the mobile banking bandwagon. “It’s exploding the way Internet banking exploded a few years ago,” said Debbie Jemison, a spokeswoman for the Illinois Bankers Association. A 2010 survey showed that, while just 27 percent of banks in Illinois offered mobile banking, 89 percent of the others were looking to add it in the near future. Banking via smartphone is also an aspect of finance that PNC Bank’s Area Regional Manager Jason Pals did not see coming when he entered the industry in 2000. “Of course no one was using mobile banking, but estimates are 40 percent we’ll be using it by next year,” said Pals.

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  • Banks scrambling to serve tablet users

Reuters

With the success of Amazon’s new Kindle Fire tablet on the heels of Apple’s pioneering iPad, the growing number of tablet users like Davis who want to do their banking on the device are likely to notice something lacking in the experience. Of the nation’s biggest banks, only 30 percent offer a tablet-specific app, says Mary Monahan, the head of mobile devices research at Javelin Research & Strategies. And that’s just for iPad users. So far, none of the banks have a specific application for iPad’s Android-based competitors that are gobbling up market share, including Kindle Fire. “We’re seeing the opportunity coming alive right before our eyes,” says John Flora, director of product management for mobile for Intuit Financial Services

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  • Banks Stumble Along Tech Frontier

Wall Street Journal

In September, Google Inc. introduced phones that are embedded with a chip that allows consumers to make payments by tapping their phones against a device at the cash register. Visa Inc. and MasterCard Inc. are backing the technology, and merchants such as American Eagle Outfitters Inc., Jack in the Box Inc. and Macy’s Inc. are accepting the payment method. For mobile payments to take off, “something has to be in it for the consumer and something has to be in it for the merchant,” said Paul Galant, chief executive of Citigroup’s Global Enterprise Payments group, which designs payment solutions for consumers, corporations and governments. The banking industry, led by J.P. Morgan Chase & Co., flooded customer mailboxes with new cards that cost $2 to produce, compared with 20 cents for a traditional card with a magnetic strip.

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What We’re Reading: Thanksgiving Edition

Below are interesting stories the Banking.com staff has been reading over the past week. What have you been reading? Let us know in the comments section below or Tweet @bankingdotcom.

  • Consumer Groups Urge CFPB to Impose Greater Protections for Prepaid Cards

American Banker

Consumer advocates are calling on the Consumer Financial Protection Bureau to provide greater protections for prepaid debit card accounts. A letter released Friday signed by seven consumer advocacy groups asked the bureau to clarify that the definition of “account” under Regulation E includes the pooled accounts into which funds accessed by prepaid cards are placed. The groups, including Consumers Union, Center for Public Policy Priorities, Center for Responsible Lending, Coalition of Religious Communities, National Consumer Law Center, SC Appleseed Legal Justice Center and U.S. PIRG, said the clarification is essential to ensure prepaid card users have full consumer protections under the Electronic Fund Transfer Act.

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  • Google Folding Checkout Service to Fuel Mobile Wallet

American Banker

Like a pop star who sells more records posthumously, the Google Checkout payment service may prove most beneficial to Google after it is phased out. Google’s mobile wallet is about to absorb the user base of Checkout, the search giant’s underwhelming answer to PayPal. Both the online and mobile payment services will be called Google Wallet. By folding Checkout — which is used by 9% of consumers, according to Javelin Strategy and Research — into Google Wallet, Google could catapult the latter well ahead of many competitors in mobile payments.

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  • Mobile Love: The Smart Phone Becomes the Apple of Members’ Eyes

Credit Union Journal

People love their smart phones — almost literally — which is helping to make mobile banking a big hit at Apple Federal and Eastman credit unions. Eastman got marketing help from Intuit Financial Services (IFS), the financial management solutions company that provides Eastman and Apple Federal with text, mobile web and application banking. The “Tap, Snap, Deposit” campaign from IFS demonstrated “how easy mobile deposit is,” Lounds said. Credit unions need to make sure to provide members with an appropriate mobile banking solution, suggested John Flora, group product manager at IFS.

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  • Insights From Four Banks In Using Social Media

Credit Union Journal

There is one universal truth when it comes to social media, and conveniently, it can be expressed in fewer than 140 characters: Everyone thinks everyone else has it figured out. Credit unions tend to believe other credit unions do a better job leveraging social media than they do, and all fear that banks have deeper resources and dedicated personnel and are leaving them in the techno-dust. Banks fear every other bank (just as a matter of principal and habit, more than anything else), and believe it’s credit unions that are the more effective social media strategists, given a closer relationship to their members.

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  • Mobile Banking: Just Another Channel Or Fundamental Strategic Shift?

Forrester Blog

In the past week Benjamin Ensor had the privilege of talking to (or listening to) executives responsible for mobile banking at some of Europe’s biggest banks, including Bankinter, Barclays Bank, La Caixa, Lloyds TSB, Nordea and RBS, at Forrester’s Marketing & Strategy Forum and at a conference on Next Generation Mobile Banking hosted by The Banker. I have also spoken privately to many other executives over the past few months, including at Forrester’s eBusiness Council meeting this week. Simplistically, their view of mobile banking falls into two camps: Mobile is just another channel. These executives see mobile banking as a way of letting customers do old things, like checking their account balance, in new ways. Mobile will revolutionize retail banking.

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  • Convergence of Carrier and Payment Company for the Un- and Underbanked

Javelin Strategy & Research Blog

Last year, in Javelin’s underbanked report, we wrote that the carrier’s mobile transfer infrastructure will eventually converge with the existing mobile banking and payments infrastructure. Visa’s announcement today with MTN, building on their acquisition of Fundamo, is a sign of that convergence.  Visa has introduced a prepaid account that will be offered through the MTN Group to its customers in Nigeria and Uganda. MTN services are currently available in 21 countries, centered in Africa and the Middle East.

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  • Visa to Offer Mobile Payments in Developing Nations

New York Times Blog

Visa has been hard at work on a mobile digital wallet that it hopes to roll out early next year. But that’s not the only mobile market the credit card company has its eye on. On Wednesday, the company announced plans for a product aimed at letting cellphone users in less developed nations buy goods and pay bills using their phones. “It won’t require a physical card attached to the account,” said John Partridge, president of Visa. “It’s a virtual prepaid account designed specifically for the mobile market in the developing world.”

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Banking Industry Leaders Discuss Findings of Intuit Financial Management Survey

*This blog was originally posted on Bank Marketing Strategy by Jim Marous. Jim is a marketing services leader focused on building strategic solutions for the financial services industry. You can follow him on Twitter @JimMarous or connect on LinkedIn.

In conjunction with the release of Intuit Financial Services’ 4th Annual Financial Management Survey, Banking.com hosted a Twitter Town Hall yesterday, bringing together financial industry leaders to discuss loyalty and channel migration as well as some of the challenges and opportunities facing the banking industry. The following is a recap of the very robust one hour dialogue. (The complete transcript can be found using #IFSsurvey on Twitter)

The Town Hall discussion began around the issue of customer loyalty and the finding that many consumers thought their financial provider was not ‘in touch’ with their needs. Given the events of the past week, where many large banks reversed decisions around the implementation of fees due to highly vocal negative sentiment amplified by social media and credit union trade group support, most participants believed that banks are not leveraging current insight and technology to make better decisions and provide value added service.

Tobin Lee (@Tobin_Lee), Intuit Financial Services spokesperson stated, “It is time for a banker mindset shift; cultivating deeper relationships, more meaningful engagement and stronger advocacy for growth”. Campbell Edlund from EMI (@EMI_mktg4sales) added, “These findings provide a very strong argument for a communications plan around the customer lifecycle”.


The already robust dialogue really took off as the discussion moved to the acceptance and utilization of banking channels (especially mobile and tablet banking). Bradley Leimer (@leimer) from Mechanics Bank in the San Francisco Bay area believed mobile strategy will be the key to future engagement due to the portability and ‘always on’ nature of the device. He also believed that the correlation between mobile banking and smartphone use (41% of respondents owned a smartphone) could indicate a lower engagement with financial technology in general for non-smartphone users.

Edlund added that while there is currently a higher penetration of smartphones than tablets, tablets can not be ignored by banks since Oracle found that tablet ownership is expected to increase significantly in the next year. She also warned that we need to be cautious not to get ahead of the acceptance curve. . . “we always underestimate inertia”. Brett King (@brettking), author of Bank 2.0 and founder of Movenbank went a step further stating that within 3 years all bank websites will need to be built for tablets first. He also believed that branches will continue to diminish in presence and utility (according to the study, 27% of respondents still visit their branch once a month in addition to ATM visits).

Mark Zmarzly (@BankMarketing) did not believe bricks and mortar would completely go away, but definitely felt the relevance of branches will change. “It’s easy to say branches will go away, but is that realistic? They have to evolve, but customers will never let them become 100% irrelevant.” King responded that with the drop in branch transactions, the economics of the branch are not working. I (@jimmarous) illustrated the model of Boeing Employees Credit Union in Seattle, where only 2 of the 40 branch network have tellers, while the installation of multiple ATMs at offices and around the city have an average of 10,000+ transactions each. 94% of the transactions at BECU are done electronically, according to Howie Wu (@howie_wu) from the credit union.

“Relevance is the key to banking for tomorrow,” stated King. “By 2015, mobile will be the #1 day-to-day channel, OLB #2 with the branch network being #5. The challenge for mobile and online will be developing great customer journeys”. King doesn’t believe these journeys exist today and believes the goal should be to have banking so pervasive that it is not tied to a branch, device or website, but is everywhere customers are.

Edlund pointed to the retail industry as a forerunner for what we will see in financial services. “Social and tablets will change the landscape in banking as they have in retailing”, Edlund stated. (During the Twitter Town Hall, there was even a discussion of the integration of TV as a channel for banking). Representatives from EMI in Boston (EMI_mktg4banks) emphasized that we will continue to see a blurring of all channels with social media providing some of the glue for enhanced communication. Gamification and location-based rewards were also seen as a key elements of engagement by Leimer and Edlund.

A conundrum was discussed with regard to the needs of small businesses where checks still prevail and the need for branches. King believed that we will see significant attention paid to mobile payments for businesses in the next couple years, while I added that tablet apps for business are also being developed to respond to the needs of the business community. NFC was also seen as a game changer with regard to the need for branches for small businesses. Bob Williams (@bob_williams) from Harland Clarke believed that, while check usage is definitely dropping, there are much greater efficiencies today than in the past with RDC and other electronic tools.

It was clear from the Intuit research that was just released, the Bank 2020 research released in April, and the discussion during the Twitter Town Hall today that there is significant disruption in the banking industry with regards to channel support and device utilization. The consumer movement to new banking channels is mirroring the movement to more sophisticated devices such as smartphones and tablets. Many consumers are NOT choosing one device or channel over another, but are using multiple devices depending on their personal needs.

Consumer desire for an integrated banking experience without friction will need to be supported by banking organizations in the future. Distribution networks (whether tangible or intangible) will need to support an expanding array of capabilities that may include integration within retail or social sites as opposed to standing alone.

As I stated to the participants of the Twitter Town Hall at the end of today’s discussion, “If banks are not prepared for the channel migration that is already underway, they may experience the impact of ‘Bank Transfer Decade’”.

Note: A summary of the findings of Intuit Financial Services’ 4th Annual Financial Management Survey and recently released related research is available in my previous Bank Marketing Strategy blog post.

If you weren’t able to join us, what are your thoughts around the impact of channel shift away from the branches and towards other media? Will we see the elimination of branches completely? Will another device or technology unseat smartphones and tablets?

Leave us a comment below, or Tweet at the author @JimMarous.

Video: Women’s World Banking Helping the Underbanked

As we have discussed frequently on Banking.com, women will become a driving force in the economy over the next decade.  But how do you engage those that aren’t participating in mainstream banking?

Women’s World Banking, an organization that provides microfinancing services to women in 27 developing countries, gives women access to top financial products and services to help their families.  Women’s World Banking is currently working with 39 financial institutions to provide financial assistance through savings and insurance products, pensions and other services to develop solutions that address “the ways women interact with the financial system throughout their lifecycle.”

See below for a video with Women’s World Banking CEO Mary Ellen Iskenderian as she talks about the organization to Bloomberg.

 

How are you helping those in your community with their finances? What are you offering to help the underbanked consumers in your region? Let us know by posting in the comments section below or tweeting @Bankingdotcom.

Video: Banking Customers Are Changing: Are Bankers Prepared?

Intuit Financial Services’ CeCe Morken explores consumer trends and insights that will impact how financial institutions serve customers.

Bank with Brett King in 2012

Brett King, author of BANK 2.0, announced that he plans to launch his own bank in 2012. According to an exclusive in Technology Spectator, Brett secured a major investor and is building a team in preparation for the launch next year.

The bank, MoveNBank, will be an online-only bank that is in a position to compete with US start-up Bank Simple. According to Technology Spectator, MoveNBank will also be paperless, focused on mobile and aims to reinvent the customer experience.

The publication wrote, “The development of companies like MoveNBank and Bank Simple is just the start of an emerging trend towards virtual banks seeking to capitalize on the consumerisation of technology…. With the emergence of companies like MoveNBank, the day is finally coming when banks will have to make a decision. Plod along as a cost heavy, full-service outfit with multiple channels to serve customers, or restructure as a provider of back-office functions, a banking license and the other must-haves nimbler organizations need to successfully take their proposition to market.”

What are your thoughts on organizations like MoveNBank and Bank Simple? Will they disrupt the traditional brick and mortar banks? Let us know your thoughts below, or Tweet @bankingdotcom.

What We’re Reading

Below are interesting stories the Banking.com staff has been reading over the past week. What have you been reading? Let us know in the comments section below or Tweet @bankingdotcom.

  • Financial Roundtable Issues Advice for Banks on Social Media Risk

American Banker

Years after social networking sites became mainstream, banks are still trying to figure out the best ways to use them – and in particular, how to manage the risk and compliance issues connected to sites such as LinkedIn, Twitter and Facebook. BITS, the tech arm of the Financial Services Roundtable, this week issued a white paper attempting to provide an assessment of the various risks, as well as some mitigation strategies. BITS placed a particular focus on making customers aware of the fact that privacy rules of social networking sites don’t match those of most banks. It suggested that banks take steps to carefully vet the data aggregation that will take place if social media sites eventually merge.

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  • Isis Network Deals Pave the Way for Banks

American Banker

Isis, the wireless carrier-led mobile payments venture, just crossed off an integral item on its to-do list in signing Visa Inc., American Express Co. and MasterCard Inc. Isis executives said Tuesday that its contractual agreements with the three networks will allow consumers to load their networks’ payment cards into a mobile wallet application scheduled for field trials next year. Specifically, Isis is licensing the networks’ contactless payments specifications for use in its software. Isis initially had a relationship with Discover Financial Services as its only card network. The deals with the other card brands “effectively lay the framework for any of the networks to get their cards, their payment applications, into the mobile wallet,” Jaymee Johnson, the head of marketing for Isis, said in an interview on Tuesday.

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  • It’s Nifty To Be Thrifty, As App Demonstrates

Credit Union Journal

Saving money? Yeah, there’s an app for that-or at least there’s a blueprint for one. “Squirrel,” a project from Verity CU SVP/CMO Shari Storm, was recently named as the runner-up for the first annual COOP THINK Prize at CO-OP Financial Services’ annual THINK Conference. “Squirrel” was conceived as a smart phone app that lets users squirrel away money by diverting funds they would have spent on discretionary items into a savings account. “Credit unions have always promoted thrift,” noted Storm. “We’ve had Christmas clubs for decades, and this is the same concept, really.”

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  • Making Customers Comfortable With Merchant-Funded Rewards Programs

Javelin Strategy & Research Blog

As new merchant-oriented rewards programs like Groupon and LivingSocial have become increasingly popular with consumers, banks have also begun to introduce merchant-funded rewards that can offer consumers a more targeted rewards experience than these e-mail discount services are able to offer. The bank-focused services, detailed in Javelin’s recent report – Evolving Rewards Strategies: How Merchant‐Funded Programs Will Usher in a New Era of Loyalty for FIs – enable precise targeting through analysis of anonymized transaction data. The beauty of the targeted merchant-funded rewards programs described is that neither the bank nor any other party knows the consumer’s particular interests.

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  • Consumers fear mobile banking but they shouldn’t

MarketWatch

More consumers are buying smartphones, but they’re not embracing mobile banking at the same pace — mostly because they have a misplaced fear of it, according to a survey released Tuesday. “Mobile banking is the next greatest thing in technology, but the surprising thing is that in spite of the powerful growth of the smartphone, the growth in those who did online banking hardly changed at all,” said Phil Blank, managing director of risk, fraud and security for Javelin Strategy and Research, which compared data from three different surveys taken since 2010. From 2009 to 2010, Javelin tracked a 60% surge in the number of smartphone users.

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  • Consumers Hold Back, Hurting Profit at Bank of America and Wells Fargo

New York Times

Even as the big banks stanch their losses, they are reckoning with an unfortunate reality: the anemic recovery is hurting their results. Second-quarter numbers on Tuesday from the nation’s two biggest consumer lenders, Bank of America and Wells Fargo, showed the toll the sluggish economy was taking on revenue growth. As Americans increasingly dig out of debt, lenders’ income is being reduced by a fall-off in mortgages, credit card and other types of consumer loans. Bank of America reported an $8.8 billion loss, after taking a $20 billion hit to clean up a raft of mortgage problems.

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How Banks Can Better Appeal to an Evolving Audience

By Kate Blatherwick

As the way we conduct our business and our personal lives becomes increasingly internet led, banking too must adapt and grow to appeal to an ever more internet-savvy audience. Online banking has already gone some way to revolutionising the way we manage our finances online – but this is just the beginning.

In order to better understand how banks might better appeal to an internet audience, it is important to first understand the current experience users are having and what they’d like to see change in the future.

With this in mind, research conducted by Zabisco was undertaken via social media and an online survey to gather opinions from which banking preferences can be drawn:

Of 30 participants questioned, 57.4% currently use online banking and 90% stated this was the banking method they prefer to use, showing a huge propensity to bank online over any other method. Interestingly, despite being more widely used by recipients than mobile or telephone banking, it was in-branch banking that came out as the least popular option…

When asked about their attitude toward mobile banking, almost 40% were unsure as to whether or not their bank offered a mobile banking app whilst only 23% expressed any concerns over their inherent security.

Clearly, a sample of 30 participants is not enough to base widespread predictions upon, but it does give us some interesting insights into how users feel about the way they bank – most notably, it seems the biggest hurdle to the adoption of mobile banking is awareness, rather than the UK market not being ready to adopt such technology as some articles claim.

How Banks Can Better Appeal to an Evolving Audience

In order to better service their customers, banks have got to seek new ways in which to appeal to their customer’s needs and improve their service offerings accordingly.

That means understanding the end user and sculpting services around their needs, not just the needs of the organisation or its internal members. The research stated here is the very first step to understanding how banking customers today behave, but it is by far the complete story. It is only by investing in that user understanding that banks can create a user experience that works as well for the customer as it does for them – and that’s no mean feat.

Bio/Information

Kate Blatherwick works in the client services team at Zabisco, a  digital agency who produce engaging designs and content for websites  and mobile. Working in both London and Nottingham offices, Kate is project lead on a variety of clients including Barclays, RBS and Natwest.

Zabisco works with a range of financial services clients and, in the companies experience, the ongoing success of these banks is dependent on them taking a more user centered approach. To find out more about user experience and how banks can improve their, visit the Zabisco website at www.zabisco.com.

FI Spotlight: BankAtlantic

It can be difficult to educate consumers on the importance of taking control of their finances. With so many management tools available and advice coming from every direction, consumers may not know who to listen to. Banks can take this opportunity to demonstrate to their customers how important managing finances and accounts can be, and how to best utilize the tools available.

BankAtlantic in Florida recently explained to their customers:

“Not checking up on your personal finances is like driving a car without a dashboard – you don’t know how fast you’re moving, how much fuel you have or how far you’ve gone.

But with a “digital dashboard” on your computer, you can get a concise, consolidated view of your progress – everything from credit card balances and how much is in your savings account to bills that are due.”

BankAtlantic used the analogy of driving to draw a comparison that using the online banking digital dashboard with FinanceWorks was like driving a car well-equipped with all the right safety features. Banks and Credit Unions can take a cue from BankAtlantic and remember that at times, offering beneficial tools isn’t enough; financial institutions must demonstrate the need and communicate how their offerings best serve their members and customers.

You can read additional information on Bank Atlantic’s Website here.

How are you helping customers and members to understand the importance of financial management? Tweet at @Bankingdotcom or let us know in the comments below.

Think your FI deserves special recognition? Send information to info@banking2020.com.

Celent: Tablets and Banking

There are a lot of reasons to love Jacob Jegher‘s latest post, Tablet Wars: Online/Mobile Banking Will Never be The Same. First, if you know Jegher at all you know he’s not prone to making sensational broad sweeping statements. That alone make his post a must read.

Secondly, Jegher hits on all of the right points as to why tablets are a game changer, many of which his Celent colleagues have also teed up in recent months. In short:

  • Is banking on a tablet considered online banking or mobile banking? The answer is both and neither. Tablets are unique devices with distinct capabilities and form factors.” The bit about form factors is particularly important. Intuit’s hit on this in discussions around experience design and Omar Green’s a huge champion of what he likes to call “Mobile Context.”
  • Do tablets impact consumer banking, small business banking, or corporate banking? The answer is all of the above.” What’s important here is that tablets influence all three of these categories very differently.

The best part about this post, in my opinion, is that all of Jegher’s comments point in the same direction. End users, regardless of their stripe (consumer, big time enterprise executive, small business owner) all want what they want, when they want it, where they want it. Simply put this bolis down to meeting a customer at their point of need and in the right context.

*originally posted on the Intuit Network

About Allyson Casey:

Allyson Casey leads Intuit’s Industry Analyst Relations program. She is located in the wilds of Maine and spends her days turning data and pie charts into plain speak and making sure she’s connected with the vast community of influencers.