Social Media Statistics: By-the-Numbers, January 2013

Below are some interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • 200,000,000 – The number of members for professional social network LinkedIn, an increase of 13 million since November 1, 2012. (Source: LinkedIn)
  • 181,000 – The number of Twitter users with “social media” as part of their bio as of January 2013, up from just 16,000 in 2009. (Source: AdAge)
  • 2 – The number of people that join LinkedIn every second, which equates to more than 172,000 new members per day. (Source: LinkedIn)
  • 92 – The percentage of people who share mobile video they have watched on their phone with others. (Source: IAB)
  • 200,000,000 – The number of monthly active Twitter users. (Source: Twitter)
  • 87 – The percentage of US magazine and newspaper publishers that have an iPad app. (Source: Alliance for Audited Media)
  • 33 – The percentage of US Internet users who said they ended a connection with a brand on social media due to the brand sharing too many updates. (Source: eMarketer)
  • 1 Million – The number of websites that have integrated with Facebook (Source: iStrategyLabs)

Did you catch the analysis of the most loved and most hated brands of 2012? Social Media Explorer has the breakdown.

Social Media BandwagonPhoto credit: Matt Hamm / Foter.com / CC BY-NC

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