Social Media Statistics: By-the-Numbers, November 2012

by Banking.com Staff November 16, 2012   Insights

Below are some interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • 31,000,000: The total number of Tweets sent on Election Day 2012. (Source: Twitter)
  • 40: The percentage of time spent on Facebook’s newsfeed; only 12 percent of time is spent on profile and brand pages. (Source: comScore)
  • 4,000,000,000: The number of stories that have been read on the Pulse mobile platform since it launched in May 2010. (Source: Pulse)
  • 3,000,000: The number of tweets published along with #sandy and/or #hurricanesandy during the first 24 hours of the storm making landfall on the East Coast. (Source: Topsy)
  • 604,000,000: The number of monthly mobile users for Facebook in September 2012.  (Source: Facebook)
  • 175,000: The number of new LinkedIn profiles created each day as of September 2012. (Source: LinkedIn)
  • 584,000,000: The number of active daily users on average for Facebook in September 2012. (Source: Facebook)

LinkedIn introduced Thought Leader pages in October. Curious who the most followed thought leaders are? Read LinkedIn’s blog here.

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