If you Build it, Will They Buy?

by Allison Green February 24, 2012   Voices

Building a product on time and on budget doesn’t much matter if nobody wants it. Just ask entrepreneur Eric Ries, whose new book, “The Lean Startup,” explores the value of validated learning to determine if a new product idea is worth pursuing.

In the following video clip, Ries discusses how validated learning helps eliminate the sources of waste that plague entrepreneurship.

Keep watching the Intuit Network for a series of upcoming interviews with Ries as he sits down with Intuit leaders to explore and expand on some of the themes in “The Lean Startup.” Guests include CEO Brad Smith, Founder Scott Cook and Vice President of Design Innovation Kaaren Hanson. For more information on Ries, go to http://theleanstartup.com/.

*originally posted on the Intuit Network

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