Social Media Statistics: By-the-Numbers, December 2011

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • 1,000,000+ RSVPs in the past year to events via professional social network Linkedin (Source: LinkedIn)
  • 81% of small businesses now use social media, up from 73 percent earlier this year (Source: Constant Contact)
  • 66% of US adults use social media platforms such as Facebook, Twitter and LinkedIn  (Source: Pew Internet)
  • 2,400 advertising partners for Twitter, up from 600 in June 2011 (Source: Twitter)
  • 53% of young adults ages 18-29 go online for no particular reason on any given day  (Source: Pew Internet)
  • 42.6 billion videos were viewed by the US Internet audience in October 2011, an all-time high (Source: comScore)
  • 3.5 billion videos are watched on YouTube every day (Source: YouTube)
  • 60% user growth so far in 2011 for professional social network LinkedIn (Source: LinkedIn)
  • 50% of US adult cell phone owners have apps on their phones, up from 43 percent in May 2010  (Source: Pew Internet)

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