@SM4CU has launched a weekly Tweet chat designed for credit unions to connect and discuss social media. The bi-weekly chat, which is run by @brudaddy and @matthod, takes place on Tuesdays at 12:00 pm ET.
This week, the chat focused on select employee groups (SEGs) and social media, and discussed avenues to expand social media channels. Below are some highlights of the chat:
- SM encompasses more than Twitter or FB and you may find more value advertising on niche forums for your SEG. #sm4cu
- Need to make sure we are not focused on just one aspect of SM. As with all mktg it needs to be integrated into something bigger. #sm4cu
- You must remember that SM is not for every company. You have to make sure you have a strategy before jumping in. #sm4cu
- Great conversation going on. SM planning is key. A well thought out plan does not require zigging or zagging only execution. #sm4cu
For a full recap of the conversation, visit TweetDoc.
A recurring theme of the chat was that social media covers an array of services, and should not be limited to Facebook and Twitter. Does your FI break out of the traditional social media channels? What channels are important for banks and credit unions to utilize? Leave us a comment below, Tweet @bankingdotcom or join the next #sm4cu.
Just for a little bit of clarification…we only do the Twitter chat bi-weekly…every other week. It’s just a bit too busy with other things going on to do it every week.
-Brudaddy
Thanks so much for this great write up and for joining us today. The chat is definitely open to everyone as the more view points we get, the better capable we will be as marketers in making our decisions. As Bruce said, we hold the chat biweekly as our schedules seem to get hectic at times. Our next chat will be September 27 at 12 noon EST.
If you have a topic that you think should be discussed, tweet myself @matthod, Bruce @Brudaddy or the @sm4cu account itself. Thanks again!
Matt Hodson
Thanks for the clarification Bruce. We’ve updated our article.