American Bankers Association Survey: Online Banking on the Rise

The American Bankers Association released its annual survey last week, revealing that online banking is on the rise, while mobile banking has slowed in the last year. The most surprising statistic from this year’s survey is rise of online banking amongst baby boomers. For the first time, 57 percent of banking customers 55 and older said they prefer to bank online versus at a bank branch or via an ATM. This is up from 20 percent 2010, a significant gain amongst the baby boomer population.

Other interesting survey statistics include:

  • Among all adults, 62 percent said that they like online banking best, up from 36 percent last year
  • Only 1 percent of adults said that they liked mobile banking best, down from 3 percent last year
  • With younger consumers, ages 16 to 34, only 4 percent said that they preferred mobile banking to other methods
  • Telephone and banking by mail are losing popularity. Only 3 percent said that they prefer telephone banking, and only 6 percent said that they prefer mail banking

Are these statistics in-line with your customer/member base? Do you think the popularity of mobile banking is on the decline? Let us know in the comments section below, or Tweet @Bankingdotcom.

Comments

  1. Eνeryone loves іt ѡhen people come together anɗ shагe ideas.
    Great site, continue the good work!

  2. Rubye says:

    My brother recommended I might like this blog. He was
    totally right. This post actually made my day.
    You can not imagine just how much time I had spent for this info!
    Thanks!

  3. Bart says:

    I know this website presents quality based content
    and extra stuff, is there any other web site which presents these kinds of information in quality?

  4. Hello to all, it’s genuinely a fastidious for me to go to see this site, it includes useful Information.

  5. Banking.com Staff says:

    Thanks! We do accept contributed content, so feel free to contact us from our contact form with your ideas or email us at bankingdotcom@gmail.com.

    Thank you again!

  6. According to our research, for many consumers, mobile is an emergency method for conducting transactions. Online or PC is preferred method.

Trackbacks/Pingbacks

  1. [...] Banking – A study done by ABA found that 57 percent of banking customers 55 and older said they prefer to bank online versus at a [...]

  2. [...] conveniences have led to an increase in popularity in web banking. In a recent survey, 62 percent of adults said that they prefer online banking over visiting their local [...]

  3. [...] More: American Bankers Association Survey: Online Banking on the Rise … Posted in Banking Tags: association, banking, last-week, most-surprising, statistic-from, [...]

Speak Your Mind