Social Media Statistics: By-the-Numbers, August 2011 Part II

by Banking.com Staff August 29, 2011   Insights

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section or Tweet @bankingdotcom.

  • 1 trillion page views for Facebook in June 2011, making it the most visited site on the web (Source: Google Ad Planner)
  • 65% of adults use social networking sites, up from 61% in 2010 (Source: Pew Research)
  • 71% of companies surveyed said they block employees from visiting social networking sites at work (Source: Proskauer)
  • 54% of people surveyed indicated they feel some level of addiction to their social network of choice (Source: Webroot)
  • 44% of companies surveyed said they had policies in place to track employees’ social media use in and out of the office (Source: Proskauer)
  • 14.7% of the top one million websites in the world run WordPress, up from 8.5% in 2010 (Source: WordPress)
  • $3.08 billion will be spent by US marketers to advertise on social networks in 2011, a 55% increase over 2010 (Source: eMarketer)
  • 16,000,000 mobile users in the US watched TV or video on their mobile phones in June 2011 (Source: comScore)
  • 69% of women use social networking sites while 60% of men do the same (Source: Pew Research)

Last week’s earthquake on the East Coast created a Twitter frenzy. Here is an animated map of the Tweets from Tuesday, August 23.

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