Iowa-based Des Moines Police Officers’ CU kicked off its mobile banking offerings by increasing adoption 45 percent in just four months. To increase adoption of the mobile web banking service, DMPOCU held a contest sponsored by Credit Union Service Organization (CUSO), CU*Answers , and the Xtend CUSO, which gave members a chance to win an Apple iPad for every Mobile Web Banking log-in. DMPOCU CEO Janet Lintin is looking to expand the credit union’s mobile banking capabilities and provides insights for other financial organizations looking to increase mobile banking adoption.
“Focus on people who are already comfortable using electronic delivery, including home banking, bill pay and e-statements, and then leverage those systems to carry your message.”
Des Moines Police Officers’ CU’s (DMPOCU) “Me 247 Mobile Web Banking” gets its mobile-optimized website from CU*Answers . While the mobile web product is free, CU*Answers charges credit unions for “It’s Me 247 SMS Text Banking” and “Mobile App Banking” products.
You can read more about Des Moines Police Officers’ CU’s mobile banking offering here.
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