Social Media Statistics: By-the-Numbers, July 2011

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 38,000,000 people in the US age 13 – 80 said their purchasing decisions are influenced by social media, a 14% increase in the past six months (Source: Knowledge Networks)
  • 1,000,000 people view customer service related tweets every week, with 80% of them being critical or negative in nature (Source: TOA Technologies)
  • 132.5 million people in the US will use Facebook this year; by 2013 the number will increase to 152.1 million (Source: eMarketer)
  • 59% of Internet users use at least one social networking service, compared to 34 percent who did in 2008 (Source: Pew Internet)
  • 176,000,000 US Internet users watched online video content in May 2011, an average of 15.9 hours per viewer(Source: comScore)
  • 81 minutes was the average daily use of mobile apps in June 2011, compared to 74 minutes for the Web (Source: Flurry)
  • 750,000,000 monthly active users for social networking giant Facebook, up from 500 million active monthly users last year (Source: TechCrunch)
  • 12% of US adults had an e-book reader as of May 2011, up from 6% in November 2010 (Source: Pew Internet)

Believe there is a science to social media? Here is an interesting infographic on the science of social timing.


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