A recent study by the Neilson Company examines the activities and places that consumers are most often using their mobile devices. While the study yields some quite humorous results, it also provides insight into when a financial institution’s members may be most often using their mobile banking solutions.
Most notably, the majority of mobile users, 30 percent of tablet users and 20 percent of smartphone users, are browsing their devices while watching television. Another chunk of mobile users are using their mobile phones while shopping or running errands.
Financial institutions should begin to think about where their customers are located when making mobile transactions to better serve them.
You can see the full infographic here.
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