Resolution #1? Help Your Customers Reach their Resolutions
With the first week of 2011 coming to a close, many consumers are still in the midst of creating resolutions and plans for the New Year. While weight loss continually tops the list year after year, financial institutions should keep in mind many Americans also make it a goal to get out of debt and become financially fit as well.
In fact, a recent study conducted by the Chase Slate-U.S. News Consumer Monitor found that Americans are generally more optimistic in terms of financial planning heading into the New Year. Over half of the respondents had little to no anxiety about their finances in 2011, 6 in 10 believing that the economy was improving.
Gen Y shows the highest levels of optimism, mentioning they would work toward saving money and managing finances better. The survey found that planning translates into confidence – 18-34 year olds are more likely to believe that both the economy and their personal finances are getting better than other age groups.
The beginning of the year is the perfect time to re-evaluate the tools you have in place to help all of your customers reach their goals. Specifically, take a look at how you reach different segments of customers. What are your resolutions for reaching Gen Y? Women? Boomers?
Leave a comment below to offer insight on your 2011 plans!