Social Media Statistics: By-the-Numbers, November 2010

Below are interesting statistics on social media usage. Feel free to share your favorite social media statistics in the comments section.

  • 1 billion people have subscribed to a YouTube channel since the video sharing service began offering the subscription option in 2006 (Source: YouTube)
  • 345,300 new fans for Einstein Bagels in three days after offering a free bagel as an incentive to “Like” the brand on Facebook (Source: Forrester)
  • 108.5% increase in visits for the year for Microsoft’s search engine Bing (Source: Compete)
  • 50% of adults say they tend to get all their news online (Source: Harris Interactive)
  • 33% of bloggers are based in the United States, with 15 percent of those located in California and 8 percent in New York (Source: Technorati)
  • 12 million members now use social discovery service StumbleUpon, with 500,000 new users joining each month (Source: StumbleUpon)
  • 4% of online adults use a service such as Foursquare or Gowalla to share their location with friends (Source: Pew Research)
  • 58% of adults online say they know what’s going on with their friends and acquaintances, but don’t interact with them personally or individually  (Source: Harris Interactive)
  • 53% of online shoppers posted a review of a product or service on the Web in the past month (Source: Immediate Future)
  • $250 million was set aside by the likes of Kleiner Perkins Caufield & Byers, Facebook, Zynga and others to fund social media startups as part of the sFund (Source: AllThingsD)

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