How Do Americans Feel About the Recession?

The National Bureau of Economic Research recently reported that the recession officially ended in June 2009, after 18 months. Despite this report, as many as 14.8 million Americans[i] are without jobs and face economic hardships. A poll conducted by Mint.com last week looked at the impact of the recession on America’s finances and asked consumers to rate their personal finance situations. Americans are a resilient lot. You might be surprised by some the answers.

Now for the tough questions:  What can financial institutions do to help customer through these times? Is your institution positioning itself as a financial partner? Will it be in the right place to reap rewards tomorrow by helping customers today?


[i] U.S. Dept. of Labor, Bureau of Labor Statistics Press Release, October 2010

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